Kia Gets Top Rankings in APEAL Study

Kia Motors America has been one of the fastest growing automotive companies in the U.S., and offers some of the best vehicles on the market today. The Optima, Rio, and Soul recently ranked at or near the top of their segments within the J.D. Power 2013 Automotive Performance, Execution and Layout (APEAL) Study.

The Kia Soul claimed the highest ranking in the “Compact Multi-Purpose Vehicle (MPV)” category for the second year in a row. The Optima and Rio came in second in the “Midsize” and “Sub-Compact” car segments, respectively. The APEAL Study measures new-vehicle buyers’ satisfaction based on ratings of Design, Performance, Comfort, Features and Style.

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“Kia’s rankings in the J.D. Power APEAL Study are a tribute to the tremendous strength of our model line,” said Michael Sprague, executive vice president of marketing and communications, KMA. “Kia has become an industry leader for design, quality, safety and user-friendly technology, and delivering all of these world-class attributes at a great value is central to our brand promise. Being recognized in the APEAL Study strongly reinforces to consumers that Kia is offering the right model mix with the right feature set.”

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This year’s J.D. Power APEAL Study emphasizes the importance of technology in modern vehicles. With a variety of features offered in the base models earned Kia top spots in the study.

Now is definitely the time to become a part of the Kia family and there is no better place to do it than at Westside Kia visit our showroom at 23005 Katy Freeway in Katy, Texas or give us a call at 281-392-5858 today!

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